Adventure was closed before I even interviewed here back in 2005. Yet I heard as soon as I joined the team here that many people loved Adventure and they often were asked at the front desk about when it might be re-opened.
I didn’t know where the lights are in Adventure and certainly didn’t want to stumble around in the dark, so it wasn’t until we started discussing the possibility of using it for special member and camp-in occasions did I even get a chance to step inside this very different experience we’d built into COSI. It was impressive, but still left me wondering as to how it worked with guests.
People kept telling me that there were Adventure enthusiast that came over and over to learn the various and increasingly complicated secrets, moving from one level to another. I still wondered how prevalent that was –a group of gamers who latched onto it or a broad group of our guests.
The idea of an area that encouraged the “process” of science by asking questions, testing hypotheses, and learning as they guest proceeded was different and appealing to me. But there was still the cost of staffing, refreshing, and reawakening the experience. 
As we continue to revitalize, refresh, and reopen sections of COSI, we finally got to the point of giving serious consideration to Adventure. We’d been trying it out with special events and groups, but I still hadn’t seen Adventure in action. Our management team decided the time was right to give the space another chance with a slightly different business model and tapping the thespian talents on our team for staffing. We agreed on a twelve month trial to assure a full year cycle of opportunities.
The public “sneak previews” just started and I finally came into the space at the back of a group to get a feel for the experience. Watching guests dance to the opening intro on request gave me an inkling that they were getting into the moment. The door opened and the group quickly moved into the maze of exploration areas and started their quests.
I hung back, watching, moving from area to area observing the intent way in which couples or families were going about each activity and test. I saw a space that had open doors and a few people in it. I wandered in behind them only to have the statures almost immediately jump into action and the doors close. So it was a little hard not to talk with the two fellows in the space with me. They turned out to be a father and his son in his young 20’s. And I’m glad I did start talking with them.
They stood there with flashlights and notebooks in hand, proceeding to explain that when the son was thirteen, along with his 11 year old brother, they came over and over to Adventure. With their flashlight they found inscriptions, kept notes to decode them, tested their guesswork, and over the course of the year cracked the codes and moved to different levels.
The father, who turned out to be a physician, shared that when they saw the news that Adventure was going to be re-opened, they had to come down and reengage with the experience. They intended to come back with family to explore again as well as see Titanic. They had dropped their membership after Adventure had been closed, but now they were looking at becoming members again.
I was flabbergasted—here I was talking to one of the devotees I’d heard about on my first random walk through the experience along with our guests. Odds are that there were others here that day—first-come first-served tickets were gone within an hour of opening.
OK—I have to go follow another group, but I’m starting to become a believer—Adventure certainly has its own special experience qualities.
Do you have memories of Adventure?
Have you come to one of the Preview Days? Are you planning to come on August 3, 8 or 15th for one of those previews? I’d love to have your feedback on us re-opening Adventure this September. Are you going to come back and pick up the codes where you left off?
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