Posted by: COSI | March 17, 2010

Launching a Big Boat on St. Pattie’s Day

What a great day to enjoy an outdoor break to watch the Columbus St. Patrick’s Day Parade. The weather and self-proclaimed growth of our Irish community had thousands of people lining the parade route which ended across the street from COSI.

Our team took advantage of the opportunity to “float the boat”, parading a Titanic replica in the parade to drum up awareness of the opening of the major Titanic: The Artifact Exhibition here on March 27. They worked a neat idea of a partnership with the Central Ohio Library Collaboration to create a Titanic reading list, put it on an attractive bookmark, and hand that out as the promotion to parade viewers. Beats a flier that people would often leave behind.

Anyway, it is fun to see the positive reactions as people were finding out the Titanic is ready to be relaunched at COSI. This is the stuff which makes our jobs here fun!


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